About Gaptro
Gaptro maps digital gaps across local markets and turns them into ranked evidence, audit cards, and practical next steps for growth teams.
Contact Us
- Remote market research studio
- [email protected]www.gaptro.com
- Gap scans by requestBook a market brief
How we measure digital gaps.
Every Gaptro report is built on a structured, repeatable analysis model. We check 16 public digital signals for each business, score the results, verify the findings, and deliver them with evidence.
What is a digital gap?
A digital gap is a visible, measurable absence or weakness in a business's online presence. It is not an opinion — it is a verifiable signal. A business either has a website or it does not. It either appears in local search or it does not. Gaptro identifies these binary and graded signals across 16 categories.
Observable
Every gap is based on publicly visible information — no private data, no purchased lists, no inside access required.
Measurable
Each checkpoint produces a clear result: present, absent, weak, or broken. Subjective assessments are excluded from scoring.
Actionable
A gap only counts if it represents something the business could realistically fix or improve. Theoretical weaknesses are not scored.
16 checkpoints per business.
Each business is evaluated against 16 digital presence checkpoints spanning four categories: web presence, search visibility, reputation signals, and conversion readiness.
Web presence (4)
Website existence, mobile responsiveness, SSL certificate, and website quality. Checked via DNS resolution, HTTP inspection, and content analysis.
Search and social (5)
Google Business Profile completeness, local SEO visibility, paid ads presence, social media existence, and social media activity.
Reputation (4)
Review count, average rating, review recency, and review management (owner responses). Based on 75.5M reviews analyzed.
Conversion readiness (3)
Online booking or contact form, business posts or updates, and video presence. Signals whether the business captures the interest it generates.
How the Gap Score works.
Each business receives a Gap Score from 0 to 100. The score is a weighted composite of all 16 checkpoints. A higher score means the business has more visible, more severe digital problems. Scores are not rankings — they are diagnostic indicators.
Weighted, not counted
Not all gaps are equal. A missing website carries more weight than an inactive social account. Weights reflect practical severity.
Relative to market
Gap severity is contextualized by niche and city. A missing booking page matters more for a restaurant than for an accounting firm.
Transparent
Every report shows which checkpoints triggered the score. Nothing is hidden behind an opaque algorithm.
What verified means.
Before any report is delivered, flagged gaps are confirmed through manual review. Automated detection can produce false positives — stale data, redirects, regional blocks. Verification catches these. Request a free report to see verified results firsthand.
Manual confirmation
A human reviews the business's online presence to confirm each flagged gap is real and current at the time of report delivery.
Evidence included
Reports include the specific signal that triggered each gap — not just a label, but what was actually found (or not found).
Snapshot, not monitoring
Reports reflect the state at the time of analysis. Digital presence changes over time. Reports are not ongoing surveillance.
What Gaptro does not do.
Transparency about limitations is part of methodological credibility. Gaptro is designed for a specific use case and has clear boundaries.
Not real-time
Reports are point-in-time snapshots (current dataset: April 2026). Business presence can change after report delivery.
Not exhaustive
The dataset covers businesses with a Google Business Profile. Businesses without one are not included in the analysis.
Not predictive
A high Gap Score does not guarantee the business will buy services. It identifies visible problems, not purchase intent.